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Varun Verma

India **********

Updated on : 29-Sep-2023

Resume Headline

Senior PPC Analyst @ Wildnet Technologies | Performance Marketer | MBA

Skill Set : Sales Processes, Ad Serving, Google Data Studio, Interpersonal Skills, Microsoft Publisher, Operations, Optimization Strategies, Quality Assurance, Analytical Skills, Case Studies, Paid Search Campaigns, Social Media, End to End Campaign Management, Logical Reasoning, Technical Support, Paid Social Media, Paid Media Advertising, Advertising Operations, Budget Tracking, Web Analytics, Key Performance Indicators, Skilled Multi-tasker

Prefered Job Type : : Full-Time, Remote

Employement Details

Marketing Associate

BlueStacks
Sep 2021 - May 2022

· Full-time

 Skills: Technical Support · Logical Reasoning · End to End Campaign Management · Social Media · Paid Search Campaigns · Case Studies · Analytical Skills · Quality Assurance · Optimization Strategies · Operations · Microsoft Publisher · Interpersonal Skills · Google Data Studio · Ad Serving · Sales Processes · Creative Work · Campaign Execution · Account Management · Skilled Multi-tasker · Organization Skills · Key Performance Indicators · Web Analytics · Paid Search Strategy · Keyword Research · Budget Tracking · Advertising Operations · Business Growth · Paid Media Advertising · Media Strategy · Digital Strategy · Performance Reporting · Paid Social Media · Marketing Attribution · Digital Media · Search Engine Marketing (SEM) · Digital Marketing · Search Engine Optimization (SEO) · On-Page SEO 


Senior PPC Analyst

Wildnet Technologies
May 2022 - Present

· Full-time

 Remote

  • • Responsible for Campaign creation, Optimization and reporting on Google Ads, Bing Ads and Facebook Ads.
    • Managing a substantial ad budget, taking on full responsibility for campaign planning, execution, and analysis. By implementing innovative strategies and leveraging my extensive knowledge of paid advertising.
    • Analyze detailed data of metrics including impressions, CTR, CPC, CPA, ROAS and conversions to reach desired goal.
    • Optimize accounts to improve conversion rates and control cost/conversions as well using various optimization techniques like improve quality score, aggressive negative keywords, geographical targeting and more tightly themed ad groups for Google ads.
    • Experience with International clients from multiple regions and from multiple industries i.e, US, UK, Singapore, Australia, Spain, Portugal, Denmark, Ireland, etc.
    • Knowledge of tools (Google Ads editor, Google Analytics, Optimyzr, Data Studio, Semrush, WebTrends etc.)• Responsible for Campaign creation, Optimization and reporting on Google Ads, Bing Ads and Facebook Ads. • Managing a substantial ad budget, taking on full responsibility for campaign planning, execution, and analysis. By implementing innovative strategies and leveraging my extensive knowledge of paid advertising. • Analyze detailed data of metrics including impressions, CTR, CPC, CPA, ROAS and conversions to reach desired goal. • Optimize accounts to improve conversion rates and control cost/conversions as well using various optimization techniques like improve quality score, aggressive negative keywords, geographical targeting and more tightly themed ad groups for Google ads. • Experience with International clients from multiple regions and from multiple industries i.e, US, UK, Singapore, Australia, Spain, Portugal, Denmark, Ireland, etc. • Knowledge of tools (Google Ads editor, Google Analytics, Optimyzr, Data Studio, Semrush, WebTrends etc.)
  • Skills: Technical Support · Logical Reasoning · End to End Campaign Management · Social Media · Paid Search Campaigns · Case Studies · Analytical Skills · Quality Assurance · Optimization Strategies · Operations · Microsoft Publisher · Interpersonal Skills · Google Data Studio · Ad Serving · Sales Processes · Creative Work · Campaign Execution · Account Management · Skilled Multi-tasker · Organization Skills · Key Performance Indicators · Web Analytics · Paid Search Strategy · Keyword Research · Budget Tracking · Advertising Operations · Business Growth · Paid Media Advertising · Media Strategy · Digital Strategy · Performance Reporting · Paid Social Media · Marketing Attribution · Digital Media · Creative Campaign Development · Campaign Strategies · Campaign Management · Search Engine Marketing (SEM) · Digital Marketing · Social Media Marketing · Google Analytics · Online Advertising · Marketing Management · Search Engine Optimization (SEO) · Social Media Optimization (SMO) · Product Marketing · Google Ads · Google Tag Manager · On-Page SEO
Salary : 48,000 Monthly
Notice Period : 2 Month

SEO Manager & Content Writer

AashOnline
May 2020 - Jan 2021

 · Internship

 • Keyword research and analysis.
• On-page optimization (meta tags, headings, URL structure, etc.).
• Off-page optimization (backlink acquisition, outreach, etc.).
• SEO tools you are proficient in (e.g., Google Analytics, SEMrush, SST, Ahrefs).
• Web content & blog post writing within SEO parameters.
• Managed day to days activities on the social handels of the clients.
• Experience with International and Domestic clients from multiple regions like UK, US, Dubai and from multiple industries like, Education, Healthcare, Fitness, etc.• Keyword research and analysis. • On-page optimization (meta tags, headings, URL structure, etc.). • Off-page optimization (backlink acquisition, outreach, etc.). • SEO tools you are proficient in (e.g., Google Analytics, SEMrush, SST, Ahrefs). • Web content & blog post writing within SEO parameters. • Managed day to days activities on the social handels of the clients. • Experience with International and Domestic clients from multiple regions like UK, US, Dubai and from multiple industries like, Education, Healthcare, Fitness, etc.

  • Skills: Technical Support · Logical Reasoning · End to End Campaign Management · Keyword Research · Campaign Management · Google Analytics · Social Media Optimization (SMO) · On-Page SEO · Off-Page SEO

Executive Assistant

Goibibo
Jul 2019 - Feb 2020

 · Full-time

 • Assisted international customers with their flight ticket amendments, cancellations, and claims from airline.
• Assisted customers with ticketing and special claims.
• Learnt and worked on GDS softwares Amadeus and Galileo.• Assisted international customers with their flight ticket amendments, cancellations, and claims from airline. • Assisted customers with ticketing and special claims. • Learnt and worked on GDS softwares Amadeus and Galileo.

  • Skills: Technical Support · Logical Reasoning · Operations · Interpersonal Skills · Sales Processes · Skilled Multi-tasker · Organization Skills

Senior Executive

Go-MMT Partner Community
Feb 2021 - Sep 2021

· Full-time

 - Assisted international customers with their flight ticket amendments, cancellations, and claims from airline.
- Assisted customers with ticketing and special claims.
- Learnt and worked on GDS softwares Amadeus and Galileo.- Assisted international customers with their flight ticket amendments, cancellations, and claims from airline. - Assisted customers with ticketing and special claims. - Learnt and worked on GDS softwares Amadeus and Galileo.

  • Skills: Technical Support · Logical Reasoning · Quality Assurance · Operations · Interpersonal Skills · Sales Processes · Skilled Multi-tasker · Organization Skills

Education Details

Master in Business Administration and Management, General

Master of Business Administration - MBA From Manipal University Jaipur

Passout Year : 2023

Course Type : Full Time

Percentage/Grade : 7.82 Scale 10 Grading System


Graduation in Business, Management, Marketing, and Related Support Services

Bachelor of Commerce - BCom From Delhi University

Passout Year : 2021

Course Type : Full Time

Percentage/Grade : 8.04 Scale 10 Grading System


It Skills

Skills Version Last Used Experience
Media Strategy · Digital Strategy · Performance Reporting · Paid Social Media · Marketing Attribution · Digital Media · Search Engine Marketing (SEM) 2022 9 Monthly

Profile Summary

 I’m a Digital Marketing wizard with over 3+ years of experience in paid search and social campaign management, optimization and reporting, SEO optimization, and account management. I’m well versed and skilled in building Go-To market strategies for startups and SMBs. I have worked on and I’m capable of managing large accounts/clients with global operations.

I specialize in strategizing and setting up Facebook/Instagram/Twitter/LinkedIn/Pinterest/Snapchat campaigns, optimizing them for better results, and analyzing data for insights. My experience includes working for clients around the globe and in various sectors.

Skills:
Google Ads
Facebook Advertising
Instagram Advertising
Twitter Advertising
LinkedIn Advertising
Pinterest Marketing
Snapchat Advertising
Search | Display | Shopping Ads
Search Engine Optimization
Google Analytics
Google Tag Manager
Email Marketing
Website Conversion Rate Optimization
Zoho & Hubspot
Video Marketing
 

Personal Details

Full Name Varun Verma
Gender Male
Marital Status Single
Email ID **********
Mobile No. **********
Date of Birth **********
Languages Known
English(Proficient),
,
Hindi(Proficient),
Nationality
India