Results-driven professional with an MBA in Marketing and a BBA degree, combining expertise in the banking industry with a passion for strategic marketing. Throughout my career, I have achieved notable accomplishments by leveraging my banking knowledge and marketing skills to drive business growth.
In my previous role as a Business Banking Relationship Manager, I successfully managed a portfolio of 45 small and medium-sized enterprise (SME) clients, overseeing a total portfolio value increase from INR 60 crores to INR 75 crores within a year of service. With a focus on providing working capital solutions, I disbursed an average of INR 1.5 crores per month, supporting clients' growth and working capital requirements.
My banking experience, combined with my marketing acumen, allows me to develop targeted marketing campaigns that resonate with the target audience. I possess a strong understanding of the marketing mix, including product, price, place, and promotion, and have utilized market research and consumer behavior analysis to drive customer engagement and brand visibility.
A collaborative team player, I have worked cross-functionally to align marketing strategies with business objectives, delivering projects on time and within budget. By leveraging data-driven insights, I have optimized marketing strategies, tracked campaign performance, and achieved impressive return on investment.
With a customer-centric approach and a drive for innovation, I constantly seek to leverage my banking and marketing expertise to drive results. I am eager to connect with professionals who share my passion for driving business growth through strategic marketing initiatives in the banking industry.
Let's connect to explore potential synergies and discuss how my proven track record and diverse skill set can contribute to the success of your organization's marketing efforts.