Responsibility
• Manage digital campaigns, from ideation to media planning, creative communication, and in-depth analysis of performance to drive optimization.
• Identify, ideate, execute and report on growth marketing strategies that can move the needle across the company's revenue & subscriber growth goals.
• Innovate growth hacks as simple as text changes on a page to multi-dimensional, long-term bets that require cross-functional(product, tech, and analytics) alignment and initiatives.
• In-depth understanding of Google/Facebook platforms – customer audience capability, various types of campaigns and objectives, ability to understand what campaign suits better as per business objectives.
• Obsession around customer behavior, customer segmentation, and targeting to ensure sharp targeting of customers with relevant communication.
• Work closely with product, tech, and analytics to understand the complete customer journey and ideate around interventions to improve customer experience, thereby improving subscription conversions.
• Work with the creative team to make sure all performance marketing creative assets are built effectively as well as gather learnings to improve them.
• A key resource in developing internal core competency around the ability to segment, target, acquire, re-target and optimize consumer acquisition across a coordinated growth marketing strategy through all marketing channels and sources. Responsibility • Manage digital campaigns, from ideation to media planning, creative communication, and in-depth analysis of performance to drive optimization. • Identify, ideate, execute and report on growth marketing strategies that can move the needle across the company's revenue & subscriber growth goals. • Innovate growth hacks as simple as text changes on a page to multi-dimensional, long-term bets that require cross-functional(product, tech, and analytics) alignment and initiatives. • In-depth understanding of Google/Facebook platforms – customer audience capability, various types of campaigns and objectives, ability to understand what campaign suits better as per business objectives. • Obsession around customer behavior, customer segmentation, and targeting to ensure sharp targeting of customers with relevant communication. • Work closely with product, tech, and analytics to understand the complete customer journey and ideate around interventions to improve customer experience, thereby improving subscription conversions. • Work with the creative team to make sure all performance marketing creative assets are built effectively as well as gather learnings to improve them. • A key resource in developing internal core competency around the ability to segment, target, acquire, re-target and optimize consumer acquisition across a coordinated growth marketing strategy through all marketing channels and sources.
- Skills: Brand Awareness · Business-to-Business (B2B) · Customer Relationship Management (CRM) · Sales Processes · Teamwork